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Muse

Meta

Vendor

Meta's consumer and small-business personal AI agent that keeps working on tasks in a secure VM and is reached via the Muse app or WhatsApp.

Curated by Tiberiu ArvaVerified

Proprietary
DocsWebsite

Strengths

  • Reachable via app, web and WhatsApp
  • Per-app access you can revoke
  • Approval before publishing, sending or spending

Practitioner note

A consumer and small-business product, not an enterprise-managed agent: there are no published admin, audit or compliance controls. Suits sole traders connecting Shopify, QuickBooks or Meta ad accounts, not governed corporate data.

Warning

Muse: Consumer launch 2026-09-08 in the US (iOS, Android, web); small-business version launched 2026-09-29 in the US and Canada.

Governance posture

Reviewed 2026-09-30
UnknownData residency

No data-residency options stated; available in the US (and US/Canada for small business).

YesDeployment model

Meta-hosted; tasks run on 'Muse Secure VM', a dedicated virtual machine. (saas)

Source
UnknownAudit logging

No audit logging described in the launch posts; controls are per-user app access and approvals.

UnknownSOC 2

Consumer product; Meta has not published certification scope for Muse.

UnknownISO 27001

Consumer product; Meta has not published certification scope for Muse.

UnknownISO 42001

Consumer product; Meta has not published certification scope for Muse.

UnknownEU AI Act

Not yet offered in the EU; no classification published. (role: unknown)

YesLicense risk

Proprietary Meta consumer service. (medium)

Source

EU AI Act obligations

Risk tier: Unknown · as of 2026-08-23

Source-backed information mapped from Muse's tracked risk tier — not legal advice. Obligations depend on how your organisation deploys the system; see the full obligation reference and timeline.

This record's EU AI Act risk tier has not been established yet, so no obligations are mapped. Check the source on the governance posture above, or the full obligation reference.

Change history

Source-backed and auto-detected events for this tool, newest first.

  1. Release

    Meta launched Muse in the US, a personal AI agent that runs tasks in its own secure VM and is reachable in the Muse app and WhatsApp.

    Introducing Muse · Meta Newsroom

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Weekly updates (Updates)

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